3 Things to Keep in Mind When You are Selling a House in Columbus Ohio
Everyone has heard of the three L’s of Real Estate: location, location, location. But have you heard of the three P’s of real estate? Pricing, pricing, pricing. Getting started with the right pricing strategies for a home sale can help move your house quicker, get your house seen by more buyers, and attract the buyers you want.
Establishing the right price from the get go when listing your house can help move your house quicker. You have one chance to make a first impression – this is just as true for houses as it is for people. In fact, studies show that the first two weeks of a listing are crucial. This is when your house will most likely get the most views, the most interest, the most appointments.
Price your house too high during this period and you will lose a lot of the initial interest and hype surrounding your home and you’ll be forced be dependent on the relatively low numbers of new buyers that enter the market each day. Be proactive. Spend some time and price your house right from the get go.
You can get an idea of what your house is worth by using my free housing valuation tool; it will take you just 15 seconds and cost you nothing. Long term, the valuation tool is not personal enough for your home. If you want the best and personalized price for your home, a real estate agent is the right way to go. Call me when you’re ready to sell your home and we can put a more accurate pricing strategy in place.
Get your house seen by more buyers
Pricing your home correctly will help it to be seen by more buyers. Remember that the majority of buyers are using the internet to find their next homes, now. This means that house searches are generally performed in “blocks” of $25,000. Use this pricing to your benefit. Why price a home at 224,900 when the users will be searching from a starting point of $225,000? Additionally, pricing that house at $225,000 will ensure it’s seen by buyers at both ends of the pricing range: those that end their search at $225,000 and those that begin their search at $225,000.
Price your home too high and the buyer knows it. When you are forced to reduce your price later, you’ll have gained nothing but lost time. Those initial buyers who saw your house but passed because the price was too high, have likely have moved on. They very well could have already found another, more reasonably priced home.
As an agent with over 15 years of experience, this is something I have a lot of practice at. I am experienced at evaluating the market and can help you find the sweet spot to price your home. Give me a call when you’re ready.
Attract the right buyers
Thinking back to the internet and the current home buying model, you might think if you price your price too high, you’ll get the attention of buyers from the next price level to look at your home. Not so fast.
Overpricing your home will do nothing but keep the buyers who are actually interested in your home, at bay. The millionaire looking for a home is not going to be fooled by your $125,000 house, incorrectly priced for 1/2 a million too much. True, I use the ridiculous to prove the ridiculous. Generally, your buyers know the neighborhoods they can afford to buy in, pricing your house to gain the attraction of a group of people who will not be generally interested in your home will only serve to irritate them and keep your real buyers at bay, prolonging your “sold” date.
Let me help you
Real estate agents are familiar with neighborhoods, and I’m no exception. My experience gives me insight into the different neighborhoods and their pricing history. Additionally, I’m familiar with today’s market and can help you choose the best price to get your home sold quickly. Let’s get your house sold, call me today.